Welcome to The Goods.

The Lore Behind the Brand and the Beverage

Our Question

Does anybody make anything good anymore?

Almost two years ago, we asked ourselves a simple but powerful question: What if hemp-based beverages could become the true go-to alternative to alcohol? Not just another trendy drink.

Many players in the space treated it as a short-term cash grab — a loophole to exploit before the door slammed shut. “Make as much money as you can, then cash out.” That was the industry status quo...

We saw it differently.

So we had a choice: complain about the mentality of conventional mass produced brands, or build the future we actually believed in.

This is Where Our Story Begins...

What Makes our Tonics Different?

First, it has to taste damn good.

So we brought in our “mad scientist” — Mark, with over 20 years of experience is a true pioneer in product development across the cannabis space. Mark helped us refine and layer the nostalgic, craveable flavors you’ll find in every one of our blends.

Second, it has to actually work as intended. That means using quality active ingredients — like 100% fruiting body dual-extracted mushrooms paired with our thoughtfully chosen collection of actives. These come from sourcing partners who truly share our vision of creating real craft alternative beverages.

Our functional mushrooms come from a small local Texas farm that’s been part of our founder’s personal wellness journey for years. For us, this partnership was an obvious choice.

And then there’s our sweetener system, the first of its kind in the industry. We combined the potent natural sweet protein of the Katemfe fruit with a vegan favorite, allulose. Together they deliver a tonic brimming with flavor, familiar textures, and a satisfying mouthfeel. Nostalgic flavor without the sugar spike or the guilt.

We could have taken the easy route like many of our competitors; white labeling products and cutting corners on ingredients.

But this is OUR Vision, and that’s why we are, The Goods.

What Do we Do to Stand Out?

Third, it has to feel like an identity you recognize and want to claim as your own. Similarly, our strategic advantage is in identifying our key partners, so we recruited our talented friends to collaborate!

We put serious thought into giving our brand a confident and bold personality. From the nostalgic styling and content to the fun flavor identities that pull you straight into the world of “Fancy Land.”

Our friends at Malamen Creative helped us shine our unique light with The Goods visual identity and brought true, classic flair back to an otherwise bland and  nondescript industry.

At its core, we want The Goods to feel like the family you choose. That’s exactly why we put so much emphasis on the subscriber journey.

It starts the moment you subscribe and hop on this eventful escapade with us as we build The Goods. Along the way, expect interactive events, community engagements, exclusive goodies & giveaways, and special brand artifacts awarded to those who dare to journey with us.

The Owner's Philosophy

"These plant-powered compounds have existed far longer than this industry, longer than prohibition, and they will still be here long after today’s trends fade. I’ve been an outspoken advocate for functional mushrooms for over five years. They found me during the pandemic when I needed them most, call it divine timing.

What didn’t sit right with me was watching people get sold hype and slick marketing instead of honest, intentional, high-quality products.

Being on the founding team of one the first hemp-based seltzer brands to hit the market in 2021 gave us a strong head start. It allowed us to build meaningful industry relationships, gain deep insight into cannabis applications in the rapidly growing beverage space, and develop a refined tastemaker’s palate from testing hundreds of product samples. All of that know-how now shapes every blend we create — with one clear mission: to stand out through quality, authenticity, and by simply delivering The Goods."

Lance R.

Founder of The Goods Co.

  • Third-party tested

    We hold our ingredients to the highest of standards with third-party COA testing for industry standard requirements.

  • Premium Ingredients

    We're dedicated to using well tested, high quality ingredients from credible suppliers. Enjoy The Goods concern-free.

  • Unique Blends

    We've carefully formulated a unique blend to breach into the industry with a game-changer. It's time for something new.

Our goal has never been to compete with every brand in the category. Instead, we set out to create something so unique in experience, craftsmanship, and intention that our lane would be impossible for anyone who doesn’t truly appreciate the craft to follow.

-Letter from the Founder